Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Olaplex CEO JuE Wong. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The plaintiffs are collectively seeking $75,000 (62,200) in damages. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Again, Olaplex products passed this test. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Sign up for notifications from Insider! Read more here: Camp Lejeune Lawsuit Claims. The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Please contact the moderators of this subreddit if you have any questions or concerns. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. 'Olaplex products do not cause hair loss or hair breakage. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. Olaplex is a company that sells a variety of hair products. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Customers were complaining that overusing the products was causing serious damage to their hair. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. to stem a slowdown in demand and push back against consumer complaints. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Unfortunately, this case is only for the Olaplex sold in Canada. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Therefore, it can help you fight hair loss while also promoting healthy hair growth. Olaplex products are safe and effective, as millions . Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . The consumer lawsuit in Canada highlights its "No. Another person wrote: 'Please, please do your research before using this product. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. 0 to No. The consent submitted will only be used for data processing originating from this website. 3 min read. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. Please download the PDF to view it: Download PDF. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. You have entered an incorrect email address! There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Stay up to date with what you want to know. The plaintiffs are collectively seeking $75,000 (62,200) in damages. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. It repairs broken bonds and rejuvenates your hair. ', The comments below have not been moderated. Top Class Actions is a legal site that handles public lawsuits. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. By The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. told "GMA." "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". That has happened to other people, so if you're using it, just be careful.'. Olaplex customers report hair breakage and loss. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Olaplex has not recalled any of its products. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. Learn More. Olaplex CEO JuE Wong addressed . In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. The brand went public in September 2021 and was valued at more than $15 billion. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Olaplex products are safe and effective, as millions of our customers can happily attest. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Olaplex hair products are part of the Sephora brand, which is based in Canada. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. An advertisement for Olaplex hair products. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. 6, Olaplex No. 'I had huge bald spots bcz of their products .. It also . A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. Daniela Sirtori-Cortina. hide caption. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Katherine Lawton Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. She's said she's still waiting to hear back from Olaplex. The reviews found elsewhere confirm this. It is a sign that they pored time and money into making their products. The case has not ended as of this article, but they seek $10 million in punitive damages. Overnight on Wall Street is daytime in Asia. New cases and investigations, settlement deadlines, and news straight to your inbox. 0 to No. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Company faces lawsuit alleging its products cause hair loss. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. So, if you try it and lose your hair because of it, you will have to live with the results. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. 1. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." Only you can determine if Olaplex is worth the risk. In many ways, this Olaplex suit feels a bit like . However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Consult with your doctor before making any changes to your daily routines or diet. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. 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