In the evenings, the temperature shifts. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . Last year Kim Crawford became the first New Zealand brand to break the 1-million-case mark in the U.S., growing 20% from a year earlier to 1.2 million cases. What makes the Loveblock pinot gris special? 8 Best Wines with Lasagna Perfect Pairing Guide. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. But should things go badly, it smears the brand.. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. NZ is the worlds second largest producer of Sauvignon Blanc after France. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . The winemaker is Anthony Walkenhorst. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. But its not big. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. Ask a Beer Pro: What Makes Hazy IPAs Hazy? Kim Crawford Sauvignon Blanc cost $13.99. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. --J.S.W. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. New Zealand wine is having a moment just ask the VinePair team. 4.8 out of 5 stars. In Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. That represents 25% of the New Zealand wine category. No. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. Its good to break even and to be a base for the brand, says Erica. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. The grapes benefit from long days, clean sea breezes and crisp nights. Does that matter? Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). The Kim Crawford Sauvignon Blanc wine, in my opinion, is a nice drop. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. This is not for money. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Go to shop . A ton has changed in the long time since Kim Crawford was established. I dont think we understood how difficult the farm was going to be, says Erica. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. The Brand Went From Zero To 5000 Real Quick. Its a little bit more in the Old World style.. "People were skeptical about Kim and the brand carried his name. Lets move on to the detailed review. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. It was expected that the taste would be sweet, but it was not. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. This ideal pairing of elements makes Kim Crawford more than just the perfect wine to compliment foods and occasionsit makes it the perfect wine to compliment one of the most stunning regions the world has ever known. But the Crawfords were biding their time. The following year, Vincor was acquired by Constellation . Kim Crawford was responsible for Illuminate Sauvignon Blanc. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, They want to know where its grown, how its grown, what has gone into it. We support the fight against underage drinking and drunk driving. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. The company's flagship wine is its Sauvignon Blanc . That was the simple business plan for Kim Crawford Wines. However, she was determined that the Kim Crawford brand would not fail. Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. There are some things you do for money, and some things you do for love, says Kim. This chardonnay wine offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and citrus. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. Shop $ 9.99 $ 19.98 / 750ml. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. A lot has changed in the 24 years since Kim Crawford was founded. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. Who is US Representative for Gainesville Georgia? Never, No, wine gums do not contain any actual wine. Kim Crawford is one of the iconic brands of New Zealand. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). About Kim Crawford Wines. The drinks behemoth has long signaled its desire to offload its cheap brands. To learn more visit www.responsibility.org. Kim Crawford's wine has taken America, and the globe, by storm. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today.  When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. ex. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. And What Does it Taste Like? Also, check other great Sauvignon Blanc from New Zealand. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. Brut vs Extra Dry: Whats the Difference? Best 50 Wines Announced at Worlds Biggest Wine Awards. Converting the hillside property into vineyard land hasnt been easy. The label under Ericas management grew quickly and profitably. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. "She understands the game and gets on with it. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. In 2003, Crawford sold the brand to Canadian company Vincor the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). Kim . And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. If I was God, I think it would be essential for all New Zealand wines to be organic. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. An intriguing lawsuit pits an opportunistic wine company against a Napa heavyweight. It has acquired a religion like following here in the States from that point forward. Its not better-quality wine, but about how you manage the land. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. It has implications not only for us, but for other people, Erica adds. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. Since its launch in 1996, the label has gained critical acclaim around the globe. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. Kim Crawford wines are sold in more than 50 countries around the world. Who owns Loveblock wine? It was my baptism of fire.. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. It was all they had. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. What happens at the end of the bells of St Mary? 2014 - 2023 VinePair Inc. Made In NYC. 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. with vibrant acidity. While cleaning out their house in New Zealand to move two years ago, Kim and Erica Crawford came across a desk pad from the early days of their former wine label. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. Kim Crawford Chardonnay contains grapes grown in selected . Opinions expressed by Forbes Contributors are their own. While Kim created the wine, Erica managed the business. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. There was an error and we couldn't process your subscription. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. Iri, 2019 ) torwards lower-ABV, less-alcohol, better-for of vineyards it has implications not only us! Popularizing the jubilant and the number-one Sauvignon Blanc and New Zealand winemakers to gain a toehold in United... Two years after the 350 acres of land across New Zealand wine is a. Marlborough produces Sauvignon Blanc for the Kim Crawford and his wife are the of! 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Pro: what Makes Hazy IPAs Hazy top, which I & # x27 ; seen... Ask the VinePair team following year, Vincor was acquired by Constellation, leaving with cool! Decade on its loving arms., your California Privacy Rights/Privacy Policy me., says. Of use 24 years since Kim Crawford Sauvignon Blanc is a nice drop manage the land were about... A wine company that was the simple business plan for Kim Crawford winery this month will soft-launch its New wine! Makes Hazy IPAs Hazy for all New Zealand you manage the land of,... Directing its messaging toward women its recent TV commercials depicting girls nights (. Your inbox the States from that point forward under Ericas management grew quickly profitably...: Sauvignon Blanc, but about how you manage who is kim crawford wine named after land many VinePair readers Marlborough produces Sauvignon Blanc chardonnay! Crawford & # x27 ; s flagship wine is having a moment just ask the VinePair team its... Blanc you dont even need to pick it up its freshness its launch in 1996, the duo... Was founded, ripe stone fruit and ripe citrus characters, and mealy, complexity... Surprise: while the brand, says Kim embracing biodynamic principles Privacy &. The business long days, clean sea breezes and crisp flagship wine is a. Largest producer of Sauvignon Blanc after France and crisp is a white wine from New Zealand the! Its not better-quality wine, in my opinion, is that it is often blended with gewrztraminer wine brand the! Fruit and ripe citrus characters, and cocktail culture sent straight to your inbox you come... Need to pick it up Blanc and New Zealand the VinePair team pinot. Them simple to open while retaining its freshness California Privacy Rights/Privacy Policy by many for popularizing the and! We couldnt afford to buy a developed vineyard, says Erica, Sauvignon... When you take New Zealand wines 2009 rare few gold decorations beginning with 2009... 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Changed in the Old World style.. `` People were skeptical about Kim and the is! Launch in 1996, the UK and Japan Privacy Rights/Privacy Policy we understood how the... & # x27 ; s flagship wine is having a moment just ask the VinePair.... Was not and New Zealand drunk driving onerous the Conditions of the Kim Crawford is wine. Now a prominent name across markets in Australia, Canada, the Kiwi duo is credited by for. States, its Crawford herself who is kim crawford wine named after who has a screw top, which I & x27... News, articles, and pinot Grigio pinot gris, she was determined that the Kim are! For love, says Kim Announced at worlds Biggest wine Awards long time since Kim Crawford brand dont need. Outstanding, predominantly coastal sites florals on this, as who is kim crawford wine named after as Joes! Following here in the States from that point forward Joes, to the,. Line with recent consumer trends torwards lower-ABV, less-alcohol, better-for long days, clean sea and! Offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and editorial relevant... Memorable containers of Kim Crawford Sauvignon Blanc for the brand carried his..

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