For instance, kids will have to run forty yards, make a two-foot putt and run back. LedgeRock Golf Club | 549 followers on LinkedIn. 2 0 obj Not a boring course to play. The unique LedgeRock Golf Club logo also helps sell merchandise, as the clubs members like to show it off while demonstrating pride in their club. We have to do a lot more volume in order to make any real money. Members kick back and watch golf or football, have a snack or even set up their home office, especially now that so many individuals are working from home. There, he encountered Aidan OHara, CGCS, who had learned his trade, in part, at Muirfield Village in the other Dublin (Ohio), and whom FitzGerald and others credit for first bringing U.S. agronomic standards to Ireland. Jones and his associates were in Mohnton all year revamping the par-3 10th. That inquisitive nature is what led FitzGerald to Blinder, FitzGerald says. Miller plans ahead and prepares a season-ending party with cakes and party products of the teams represented in the competition. LedgeRock Golf Club in Mohnton, Pennsylvania is flush with wide, sweeping views. "He's from Ireland, so I felt sorry for him," Bator joked. And here I am 25 years later.". About Us LedgeRock Golf Club was conceived by its Founders at the turn of the 21st century to create the premier contemporary golf experience in Berks County. Designed by Rees Jones, ASGCA, the Ledgerock golf course opened in 2006. FitzGerald, a native of Castlecomer, a small town in the southeast of Ireland near Kilkenny, came to the U.S. in 1996 to attend Penn State. Essentially, the base is compactable road stone, a solid, consistent surface that water runs along and does not penetrate, he says. Mikls Breitner is a savvy, well-connected senior golf club marketing professional with extensive, All Rights Reserved By Golf Business Monitor Privacy Policy, Gauging the Impact of Private Club Trends. The club member wants to thrive and grow and feel the value of his membership. The tenacity of the founders was really amazing. LedgeRock is a Golf Club owned by its Members. This is a very dramatic site topographically. The course plays through wooded and open areas with streams and ponds coming into play on several holes. Their dues and initiation fees are slightly higher full membership is more expensive still but regional member may play up to 50 rounds a year. These are essential for both sides. But B-list clubs like their member-owned, equity brethren across the nation are fighting to survive. If the green fee at the course is, say, 75 - that would work out at 15,600 annually - It's likely the annual subs could be 10 times cheaper than that. That debt burden is the reason so many clubs have, in last decade, sold out to corporate management companies. LedgeRock captures the essence of a classic, old style course by maintaining the scenic beauty and elegant rustic nature of the original landscape. That debt burden is the reason so many clubs have, in the last decade, sold out to corporate management companies like ClubCorp (North Hills CC, Hartefeld National in Avondale) and Concert Golf Properties (White Manor in Malvern, Philmont in Huntingdon Valley). If we want to build a community in our private golf club and not just manage a private golf club then we have to help our members to build relationships with each other. Then LedgeRock, a private Rees Jones signature design just breaking ground south of Reading, Pa., called. "I had just returned from Ireland when I met him. We built an entire putting course at Mt. Cost is a massive issue. We havent made any real money on this venture yet. That's when I decided I wanted to do this as a career. Your email address will not be published. Wherever FitzGerald has found himself, hes shown a remarkable ability to find work (and high-caliber professional training) at the finest, most ambitious golf facilities around. I asked him where one gets an LSU Tiger-themed cake in rural Pennsylvania and he credited the internet and some thoughtful planning for making the party an annual success. TheGolfMembershipSpot directory includes thousands of golf & country clubs offering regional, national and corporate golf membership opportunities. Course acreage is simply worth way more as housing if the zoning allows it. 1 Greenbriar Dr , Mohnton , , 19540-9307. LEESBURG, VA | Enjoy 2 nights' accommodations at Lansdowne Resort and 2 rounds of golf at The Golf Club at Lansdowne - Greg Norman & Robert Trent Jones Jr. courses. There are no tennis courts or swimming pools just its nationally ranked golf course and one of the Northeasts most expansive practice facilities. <> Ledgerock is a virtual unknown in the greater Philly area, but is a course that's set up to challenge even the best of golfers. Hes personable, and a hard worker thats why he is where he is today. "They told me when they designed their machines they never would run on a hill like this. The golf shop is open year-round and between Halvonik and his PGA Assistant Professional, Bill Kindoll, someone is always on duty to help members with their retail needs, or in the winter, to make sure the indoor hitting bays, located in the clubs Learning Center, are stocked with balls for member practice. In high-value communities, according to property appraiser and broker Larry Hirsh, the issue is real estate value. Two years ago, he made his extended stay permanent when he became a U.S. citizen. It just gets done.' Ledgerock Golf Course - Mohnton, Pennsylvania, Birdsboro, PA The approach is sound. No local tournaments listed for this course. They may play up to 20 rounds of golf per year and have access to all club facilities, including overnights at Kohl Lodge, the clubs on-site guest cottage. 4 0 obj In this uncertain market (an average of 150 courses have closed each year since 2008, according to the National Golf Foundation), LedgeRock has thrived by doubling down on golf itself. Play golf at Ledge Rock Golf Club, located at 1 Greenbriar Dr Mohnton, PA 19540-9307. Welcome To Your Club Watch on Golf About Amenities Guest Information Juliet was really one of the first two big resort developments in all of Ireland, FitzGerald says, noting that The K Club is the other. Golf Courses. Golf Courses, Denver, PA Save my name, email, and website in this browser for the next time I comment. It was great to be so involved.. It is with all due respect that we present this award in Mr. Graffis honor. What none of these clubs did was adjust proactively to what has become a new, broader, and still evolving market, one that includes more millennials, minorities and women. Final payment will be charged to the member account or can be paid by personal check no later than 14 days of the event. Photos by John Reitman As a kid in Ireland, Alan FitzGerald discovered more than 25 years ago that the best route to becoming a golf course superintendent would include going to the United States - at least for formal education. 2020 was fraught with challenges, of course, but as has been the case with golf facilities across the country, LedgeRock added 95 new members to its ranks and still has room to grow. The Blinder business accounts for the other 3 percent, but because its all above board, fielding a Blinder call in the middle of the day is seamless and unremarkable, to be honest. We do the normal stuff like PGA Jr. League and Drive, Chip and Putt. "Coming to New York City from Kilkenny was a culture shock," he said. The Ledgerock Golf Club is a private 18 hole facility located near Reading, Pennsylvania. Demographics and attitudes have changed. In 2005, when FitzGerald first pondered how to address the continuing washout issue, bunker-liner technology was still in its infancy. As it is, he says, Id say 97 percent of my day is still centered on LedgeRock and day-to-day maintenance operations and the renovation we have going here. We had a 100-year storm, then a 300-year storm (a) pattern that seemed to repeat all summer. The exacerbating factor is often club debt, much of it accrued prior to the 2008 recession. LedgeRock Golf Club opened in 2006 on 212 acres of terrain marked by striking elevation changes and riven by half a dozen roaring brooks. FitzGerald, 45, was seemingly destined for life as a golf course superintendent. My standing joke has been, The members here have never played in brand-new bunkers.. Nothing FitzGerald learned at Penn State or Pine Valley could prepare him for some of the challenges he has faced for two decades as the construction and grow-in superintendent at LedgeRock. But after some 15 years of research, test bunkers and cost-benefit analyses, he believes hes found the best bunker liner system out there. I was of age and able to enjoy college life more.". stream Even though the greens were just aerated last week, they still rolled pretty true and were very receptive to approach shots. So, the standards were very high, and we did a lot of in-house construction: tees, nurseries, driving range, the shelling and shaping of bunkers. LedgeRock General Manager Gerry Heller, a 25-year golf hospitality veteran, recognizes that the arrangement with FitzGerald and Blinder is unique. A private club located on 212-acres in scenic Berks County, the stunning Rees Jones course is a hidden gem yet easily accessible from Philadelphia, Harrisburg, Lancaster, and the surrounding areas. Panelists. "Our biggest issue is cost: We've done a lot to bring it down, but on a straight square-foot price, our product is 30 percent more expensive that most of our competitors. Starting his 3rd season at LedgeRock, Halvonik highlighted the great support his membership provides the golf shop. Discover golf near you. All rights reserved. If you're planning to play four times a week, 52 times a year, then golf club membership is almost certainly worth it. Alan really knows how to relate to people, Jones says. Gerry Heller, CCM manages the course as the General Manager. 3 0 obj Weve had people switch clubs to take advantage of our junior golf program or join LedgeRock in addition to their original club, Miller mentioned. Everything here is four-wheel drive.". With the programs that Miller has in place and the high level of service and selection in Halvoniks golf shop, the stage is set for the growth experienced in 2020 to continue well into the future. Thats why so many clubs are closing or selling out to corporate ownership or going public.. "Then coming to Penn State was a culture shock because I was 20, and I couldn't get into bars. Hybrid tees are also an option. Even if you find it, the smart play is to just chip it out and live to fight another day. The course plays through wooded and open areas with streams and ponds coming into play on several holes. " FitzGerald said. Bator, a consultant and former superintendent at Pine Valley, had recently returned from Ireland when he met FitzGerald in 1998 and recommended him to Christian. Welcome to one of the most beautiful golf courses along the East Coasttucked away as. He wanted to make it to the top and make himself better at the same time. What does it cost to get a crew over here? As it happened, it wasnt cost prohibitive, and once I saw the product perform honestly, the flexibility of the liner struck me as genius I could see this was a real technological advance. The Rees Jones design has top-to-bottom elevation changes of some 80 feet and severe slopes at every turn that make mowing a real-life adventure. What you wont see on the primary scorecard is a nine-hole short course that measures 1,298 yards and has a scorecard of its own. Graffis was one of the first people to think of golf as a business when he and his brother Joe founded Golfdom in 1927. I emailed (Blinder) out of the blue. "Dad was always there. He called and told me I was hired," FitzGerald said. Well-groomed fairways and greens keep Ledgerock Golf Club difficult yet friendly, and the staff can offer tips and tricks for playing your best round. It also tends to build up the diverse, real-world experience that sets elite golf course superintendents apart. Every hole looks different. While that arrangement is unique, the fact that hes also gone into the venture 50-50 with LedgeRock Golf Club itself is even more unusual. Jake Straub, who first met FitzGerald at Penn State the day he walked off the airplane from Ireland, says that the reason FitzGerald has been so successful is because he is always asking, Why?, He didnt just want an answer, recalls Straub, now working for Performance Nutrition on the companys agriculture side. Their traditional country club cultures resisted these changes, said Hirsh, owner of Conshohocken, Pa.-based Golf Property Analysts. It was a big moment," said FitzGerald. Book Tee Times Loch Lomond in Scotland where Penn State grad Ken Siems was superintendent, was deemed the perfect fit. And we pretty much refuse to compromise on quality, which justifies the long-term investment prospect, in our view. tennis courts, swimming pools, spa & wellness services, fitness, etc.). The secondary thing is, if the club said, No way, you have to be prepared for that and have a Plan B. I think the world of Alan, he did a wonderful job here, says longtime Pine Valley GC Superintendent Rick Christian. I would also think about how could the club help their members grow not just on a social level, but on a financial and intellectual level. (Photo: Larry Lambrecht), Eventually, Aidan said that if I was serious about getting into the profession, I should get a basic greenkeeping education, then attend university in the States. I recently spoke with Halvonik and Miller, and they were all too willing to share some stories from their club, as well as details of their golf shop, member events and Learning Center. Favorite "It isn't an easy process. "He called me, and told me to expect a phone call from Rick. As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. Its about engaging the young kids, often between 6 and 13 years of age, in a fun and supportive environment. But he sees it as eminently sensible, as well. Where local private clubs fell away, LedgeRock embarked on a regional strategy that broadened its membership base. The challenge for LedgeRock is its location. Mt. With those seven years of relative chaos behind them, the superintendent knew it was time to address two issues of primary importance: the clubs perennially contaminated bunkers and his pending dual citizenship. If you dont, it would get real awkward, real fast., Your email address will not be published. He's from Ireland, so I felt sorry for him. With private club market in crisis, LedgeRock GC expands membership scope. The latest news & stories from PGA Amateur Programs. 3,732 were here. More surprising, perhaps, is his full-time employers belief in the venture. Thats so important in todays world. March 2, 2021 GRAA Award Winner Profile: LedgeRock Golf Club By Vinnie Manginelli, PGA Located about 90 minutes from Philadelphia, in Mohnton, Pennsylvania, LedgeRock Golf Club is a private 18-hole facility with 340 members who enjoy exemplary golf and dining services. For more information please contact Andrew Schoenblum, Membership and Communications Manager, at AndrewS@ledgerockgolf.com. How do I get it here? 2023 North Coast Media LLC, All Rights Reserved. Inhindsight, meeting Dick Bator was huge for me. "When they saw it, their engineers panicked," FitzGerald said. Course has a ton of character. The award includes a Golfdom cover story celebrating the honorees accomplishments, as well as expenses-paid trips to the Golfdom Summit and the Golf Industry Show. The exacerbating factor is often club debt, much of it accrued prior to 2008 recession. Individual Golf Membership Monthly Dues $195.00 This membership includes unlimited Golf and Club Amenities, listed on page 2, for the FitzGerald calls the workload back in those early days completely nuts, as the project manager left for a different project, and the weather refused to cooperate. In 2019, new tee locations were added on the par 3 10th hole allowing the hole to play from as many as six new angles and elevations. 2019 Herb Graffis Businessperson of the Year: Alan FitzGerald. But before, I will share with you some ideas that can help you if your golf club is in a similar situation to the LedgeRock Golf Club. People have forgotten how to talk to people! He was 20 years old when he arrived in State College, his first trip to the United States. Miller highlighted the special programs he offers, especially the junior golf opportunities. Whats more, he didnt buy Blinder Bunker International. By looking at the course and speaking with its PGA Professionals, Im sure if they opened it up to more outings, groups would be knocking down their door. ". The home hole at the soon-to-be opened Sebonack Golf Club in Southampton, New York, is a natural beauty, a par 5 that dips, rolls and rises atop a cliff overlooking Peconic Bay. Indeed, it is a hidden gem among the many fine courses in southeastern Pennsylvania. Please complete the following information below so that we can contact you regarding membership. But the benefits versus the costs didnt make it worthwhile, in my opinion, FitzGerald says. In short, private golf clubs should take care of their members wellbeing. He is asking $550,000 for basic membership. Would that work?. The short course caters to juniors and beginners who want to take the skills they learn on the range out to the golf course. LedgeRock Golf Club has been crafted from 210 acres of pristine land from a former nursery, farm and estate, featuring open fields, ponds, elevation changes and wooded areas. While private clubs regionally and nationally struggle, LedgeRock is reinvesting. In 2020, he had 36 kids comprising four teams and competing in various skills competitions. FitzGerald arrived at LedgeRock during the tree-clearing process, and despite his in-house construction credentials, was not expecting to be involved in building LedgeRock. Save my name, email, and website in this browser for the next time I comment. Alan has showed that he can do this outside work and keep the conditions here at LedgeRock pretty close to perfect and effectively manage the maintenance staff here; and direct the renovation were currently doing with Rees Jones; and conduct a bunker study with the USGA; and serve on the board of his superintendents association , More to the point, the Blinder bunkers weve installed here have been done at cost. Wed fix everything after a storm and everything would just wash out again, FitzGerald says with a shrug. Its a big investment no matter what product you choose, so its got to last. Golf Courses, Sinking Spring, PA With lodging here and our unique golf-only approach, weve recognized our niche and folks are eager to buy in., Your email address will not be published. Welcome To Your Club Watch on Golf About Amenities Guest Information TUNKHANNOCK, PA | Enjoy 3 nights' accommodations at Shadowbrook Resort and 2 rounds of golf at Shadowbrook Golf Course. Read the latest feature stories from the PGA of America to learn how the game is growing on and off the course. The latest news & stories from PGA Member Events. On the uphill, par 4 17th hole, the cross bunker was removed so the hole would be more playable for every caliber player and the landing area was significantly widened and regraded. . The approach is sound. Alan FitzGerald wasnt born until 1976 and grew up in Ireland, so he doesnt know Victor Kiam from Omar Khayyam. The elevated tee and green locations offer long vistas of the surrounding . 1 0 obj Golf Courses, Reading, PA For city denizens, there are options across the Hudson River in New Jersey . After an internship at Loch Lomond in Scotland that first summer, the stars aligned, and he accepted an assistant-in-training position at Pine Valley Golf Club in Clementon, N.J., only the consensus No. He finally considered greenkeeping as a career when at age 16 he got a job at Mount Juliet when his mother was named human resources manager there. Call (610) 777-9705 for more information. Designed by Rees Jones, ASGCA, the Ledgerock golf course opened in 2006. Blinder has been operating in Europe for a decade, where, unlike in North America, its one of the most recognizable names in bunker liners. Aidan told me 'if you want to do this, you need to go to the States.' "I spent the summer there, then went back to Penn State. They stayed with it, so thats what we did as well.. For more information please contact Andrew Schoenblum, Membership and Communications Manager, at AndrewS@ledgerockgolf.com. Over the last 15 years, Ive seriously looked into most every one of these products, FitzGerald continues. Its FitzGeralds desire to keep LedgeRock looking pristine while also striving to make Blinder a success in the American market that has earned him the 2019 Herb Graffis Businessperson of the Year Award, awarded annually for eight years by Golfdom. Slopes are so severe that one hillside is named in honor of the Toro mowers used to keep it clipped. They represent opportunity for LedgeRock, as well.. WILLIAMSBURG, VA | Enjoy 2 nights' accommodations at Kingsmill Resort and 2 rounds of golf at Kingsmill Resort - Plantation & River Courses. Tee Times Initiation Fees. LedgeRock was designed by Rees Jones and captures the essence of a classic old style course with scenic beauty and original landscapes. Course acreage is simply worth way more as housing, if the zoning allows it. All these closures have naturally widened the circle of what wed consider our market. "He had a lot of staying power," Bator said. Ratings from our panel of 1,900 course-ranking panelists. LedgeRock Golf Club offers several categories of membership to fit your needs. After a stint as assistant working for Rick Christian at historic Pine Valley in New Jersey, FitzGerald has spent the past 18 years as superintendent at vista-rich LedgeRock Golf Club in Mohnton, Pennsylvania, a remote area near Reading. It is a hub of activity that includes private and group instruction, practice sessions and various social gatherings. The PGA of America is made up of nearly 29,000 PGA Professionals who are ready to help you further your love for the game of golf. There are a lot of elevation changes that'll require correct calcuations or you will find yourself in trouble. Our biggest issue is cost: Weve done a lot to bring it down, but on a straight square-foot price, our product is 30 percent more expensive that most of our competitors. I think having to continuously resell the same dining experience is a tough challenge. If you find yourself in the deep rough, keep an eye on your ball as it'll be difficult to find in the fescue. He was on committees, greens committees, whatever. This membership includes unlimited Golf and Club Amenities, listed on page 2, for the primary Member, spouse and any children under the age of 23 who are living at home or a full-time student. FitzGerald grew up in Castlecomer, in the southeast of Ireland. x[moH N:MA$3 &`DYzv?}?lwvM}|s7H3|_}#YZDoL0YGQ7:-vVkEO`bNMJyW?e7\m{0Nl>c:K+4":8f&bR".@is&5iPmSo7>S"X[#36[RIzSN&K1*"pnU{ The cost/benefit analysis I made back then is really the same analysis every superintendent must make today even 15 years later, with the development of so many additional technologies: fabric liners on their own, polymer-sprayed gravel, porous asphalt, concrete or Blinders flexible crumb-rubber/polymer mix. In general, FitzGerald believes the bunker liner product universe can be broken into two broad categories: soft (fabric liners) and hard (aggregate liners). Because of his rough transition to life in the U.S. his first year in State College, FitzGerald said the late George Hamilton, Ph.D., then director of Penn State's two-year program, wanted him to intern over the summer for a PSU alumnus. In high-value communities, according to the property appraiser and broker Larry Hirsh, the issue is real estate value. Required fields are marked *. Not far from Mohnton, Ledgerock Golf Club offers terrific views and challenging play for golfers at every skill level. Where Miller handles most of the instruction, Halvonik, who does conduct a handful of lessons each season, facilitates the custom club fittings that serve as a catalyst to hard goods sales in the golf shop. Eventually, he would earn a two-year turfgrass science degree under the watchful eye of George Hamilton, Ph.D. and meet his Pocono-bred future wife, Jamie. 1 Greenbriar Drive, Mohnton, PA 19540, Berks County, A view of the 7th fairway at LedgeRock Golf Club, A fall day view of a green at LedgeRock Golf Club, Add a GolfPass ratings badge to your website, Get a feed with the latest reviews for this course, Lansdowne Resort Stay & Play Golf Package, Golden Horseshoe Stay & Play Golf Package, Kingsmill Resort Stay & Play Golf Package. And he liked the product so much, he signed up to import Blinder Bunker in North America a unique arrangement, considering that once hed made that commitment, he stayed on as head superintendent at LedgeRock Golf Club, the property hes looked after since 2004. All the latest stories & news from the Major PGA Championships. The club management should enable the growth and deepening of the relationship among its members. Required fields are marked *. Get started on your journey with a PGA Coach who specializes in your experience and needs. I was hired to be the golf course superintendent, to grow the course in, he said. endobj I will tell you right away, how the LedgeRock Golf Club has thrived by doubling down on golf itself. Well see how this new market reacts.. LedgeRock captures the essence of a classic, old style course by maintaining the scenic beauty and elegant rustic nature of the original landscape. 1,298 yards and has a scorecard of its own had just returned Ireland! Golf hospitality veteran, recognizes that the arrangement with FitzGerald and Blinder is unique all revamping... Blinder is unique, it would get real awkward, real fast., your email address will not be.! At 1 Greenbriar Dr Mohnton, PA the approach is sound plays through and! Teams represented in the competition and told me to expect a phone from. Next time I comment payment will be charged to the United States. everything after storm... 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