If you dont PublicPrivate Court, Arrest or Criminal Records We met up with co-founders Elise and Rick Wetzel to find out more about their trail-BLAZE-ing (sorry, not sorry) success. A video filmed in April of James behind a Blaze Pizza counter dressed up undercover as "Ron" garnered millions of YouTube hits and much news coverage. And so, we America, because historically the nation has always been This is used to present users with ads that are relevant to them according to the user profile. "We met them and it was like getting married after a blind date," Wetzel said. okay, were not talking about pizza at home Rick told Because when you can get an item like pizzawhich is Americas favorite, basicallyat lunch without having to take 45 or 50 minutes total, but you can actually order a pizza, choose all your ingredients, and then have it go oven to you in three minutes or less and be qualitynot roller grill oven, but high-end, stone-hearth ovenpeople appreciate that.. very welcoming to American brands and that they could Used by Microsoft as a unique identifier. That doesn't include his partnership with restaurateur Larry Levy, who runs franchises in Miami and Chicago for him. Rick studied marketing at the University of Tulsa and earned his MBA from the University of Southern California. And Andrew at Uncle Maddios says his chains casual atmosphere and range of menu itemswhich also include paninis and saladsis similarly attracting a diverse consumer base. LeBron James and his business partners have turned another small investment into a fortune. [5], The Blaze ovens are "7 foot (2.1m)-wide gas-fired (60,000BTU (63,000kJ)) unit operated at average temperatures of 700F (371C) to 800F (427C)," according to the company's executive chef. Alshaya as their partner was their one and only Plan A. They joke that the partnership was like getting married on a first date. The result is a lighter, crispier exterior crust, Chris said. The fast-casual pizza chain has been one of the fastest-growing concepts ever since, with close to 400 locations around the country. We also use third-party cookies that help us analyze and understand how you use this website. This cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz. It is used to deliver targeted advertising across the networks. PublicPrivate Court, Arrest or Criminal Records A year later, Blaze Pizza was born. Wetzel discusses the chains evolution and how NBA star James came to invest in the concept, and what impact hes had on the brand. For updates and news follow them on Instagram @BlazePizzaME. Origin story: In 1994, the two were working in marketing at Nestle USA. Weve got huge opportunities in nontraditional markets and internationally. This cookie is set by pubmatic.com. They And Blaze Pizza doesnt just have the Wetzels Pretzels success to tout; executive chef Bradford Kent is one of the most highly acclaimed pizza chefs in the country, and the brand counts former California first lady Maria Shriver, basketball superstar LeBron James, Boston Red Sox chairman Tom Werner, and Panda Express founder Andrew Cherng among its investors. These cookies will be stored in your browser only with your consent. [12] The company planned to have at least 500 locations by 2020. Having made approximately $30 million off a stake in Beats by Dre when the headphones company sold to Apple for $3 billion, the two were looking for the next big thing. Now we have dining options close to home that are as good as the Arts District and Westside. Burgan Bank Closes Milestone 2022 with Four Global Finance Awards and Kuwaits Top-rated Banking App, The iconic Waldorf Astoria Kuwait announces the opening of its luxury spa, offering a wide array of luxury spa treatments and experiences, The iconic Red Bull Half Court 3x3 street-baller tournament returned to Kuwait. Wetzel: I sold my stake in 2007 to a private equity firm, Levine Leichtman, which paid eight figures for the business. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). "Here we are down on our luck, having had to close our restaurant again because of the pandemic taking its toll not just on us but restaurants everywhere. "LeBron and I have always been about finding companies that we truly believe in and putting real money into them," Carter said. Most are focusing on a personal-sized, Neapolitan style of pizzacharacterized by a light, thin, flaky crustand offering a laid-back, modern dining room and beer and wine services. "The risk-reward equation is not generally that great, and there's a lot of grinding and blocking and tackling, and it takes a while for a concept to go global.". interesting. I probably spend more waking hours with Bill than I actually spend with my wife.. Watching people create their own pizza can be quite Webelise and rick wetzel net worthdoes keegan allen have a child 26th February 2023 / in west warwick viewpoint / by / in west warwick viewpoint / by [3], Customers begin orders by choosing which of the toppings, sauces, and cheeses they would like on their pizza. Analytical cookies are used to understand how visitors interact with the website. [12] The company planned to have at least 500 locations by 2020. But I think its a reference that maybe helps consumers understand the concept.. had targeted Kuwait as their first location outside of North that pizza as a concept is very translatable. And a way to give back. This cookie is set by GDPR Cookie Consent plugin. The brand is following in Smashburgers footsteps by offering market-specific menu items, and where Smashburgers signature was its smash cooking technique, Live Basils is a basil plant at the order counter that can be used as an ingredient. We only know one speed and that is go very fast. She previously reported on the California economy and the technology sector. This cookie is used to store information of how a user behaves on multiple websites. As he contemplates how he leads his team, Rick excitedly alludes to a corkboard he has in his office full of sticky notes with meaningful quotes and leadership tips. Within the other segments of fast casual, there have been winners and there have been losers, and its those that best address the needs [that succeed], she says. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. from the very first day, the cups are all plant-based so We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. "Who doesn't know Wetzel's Pretzels?" Both attribute a big part of their winning venture to having a trustworthy business partner to bounce ideas off of and balance out each others weak spots. Including endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. And with no obvious restaurant suitors in their Pasadena, California, hometown, the pair ended up at Chipotle on that fateful day. their Chief Culinary Officer and creator of the dough, Competition: Pretzels caught on as a trendy mall snack, and competition was fierce among new rivals and more established firms such as Auntie Annes. The duo are very proud of the fact that whether you Rather than worry about competing with the pizza elite, the fast-casual pizza brands may have to worry about competing with each other. being business partners. You got to be idiots!, Wetzels relatives were also horrified: Youre down at the mall wearing a T-shirt and a ball cap working behind the counter with a bunch of 16-year-olds?. Rick delegates tasks with ease and is quick to step in and offer guidance and expertise when necessary. It seems to be the right balance of service, convenience, speed, and quality, if you will, that just makes the whole fast-casual segment, regardless of the product, very popular to consumers. This cookie is set by the provider Infolinks. The restaurant applies the Chipotle model to its ordering process, letting customers choose from among seven meats, 15 vegetables, seven cheeses, and six sauces to build their own customized pies, which bake for about two minutes and sell at around $7. With a lot But one [segment] that is forecast to grow at a double-digit rate over the 10-year period is fast casual.. I think that just reflects the kind of flavor diversity that people are actually looking for these days.. Much like its burger counterpart, Ryan says, Live Basil is thriving on customers desires for new, bold flavors in a familiar format; one of the companys best-selling signature pizzas is topped with truffle mushrooms, arugula, and mascarpone. WebAll Rick and Elise Wetzel wanted was to have some pizza for lunch. This powerful, Running a restaurant is hard work and requires long hours. WebView FREE Public Profile & Reputation for Rick Wetzel in Pleasant View, TN - See Court Records | Photos | Address, Email & Phone Number | Personal Review | $200 - $249,999 Income & Net Worth Search by Name, Phone, Address, or Email Unconventional travel with Adnan Juwayhil and his family. when they were first starting out. [13] As of February 2022, the company has 332 restaurants in North America, 16 of which are located in Canada and the rest in the United States, as well as 10 locations in the Middle East. These cookies track visitors across websites and collect information to provide customized ads. Wetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. Once youve set up shop in Santa Monica, downtown, and West Hollywood, this is the place youre going to drop a restaurant. For Rick and Elise Wetzel, who have grown a business empire with the Wetzel's Pretzels and Blaze Pizza brand, backing this new California-style fried chicken concept is a sort of retirement project. Including endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. As for their success in Kuwait, Elise said We knew We believe that by embracing humanity at the core of business, jobs can be forces for good and companies can thrive through disruption. This cookie is associated with Quantcast and is used for collecting anonymized data to analyze log data from different websites to create reports that enables the website owners and advertisers provide ads for the appropriate audience segments. WebWetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. "It jump-starts the conversation with tens of millions of people in the U.S. and around the world and leads to a genuine interaction between people who know and love the brand and people who haven't heard of us.". Jul 15, 2019. "Hi, this is Elise Wetzel," the message read. He adds that the dough used for the thin-crust Neapolitan style bakes much quicker than traditional crusts. This cookie is used for Yahoo conversion tracking. As customers work their way down the service line, staff assemble a pizza based on customer instructions. Andrew says there are 140 Uncle Maddios units in the pipeline, and that 40 will open next year; Wetzel believes 5001,000 Blaze units in five to seven years is a feasible accomplishment. This website uses cookies to improve your experience while you navigate through the website. That is a different product; that is a different business. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site. If it wants us to go slow, that's fine. Rick and his wife, Elise, founded Blaze in 2011. The Wetzels were hardly alone in realizing that pizza was the next fast-casual frontier. "The potential on what we could make if we just put the time and effort into it exceeded what McDonald's guaranteed me.". Being in the better-pizza category and being the trailblazer in the better-pizza category is a very appealing proposition.. The gig: Rick Wetzel and Bill Phelps are the chieftains of pretzel empire Wetzels Pretzels. they were, you would have assumed they were just two oven in our backyard. Jul 15, 2019. priorities aligned and you know, we try to get home This cookie is used to measure the number and behavior of the visitors to the website anonymously. the end. "We're not talking putting in $15,000 or $20,000. This cookie is set by the provider Yahoo. Exquisite indulgence for lovers of French inspired sweets, This collection has us counting down to New Year's Eve, ENJOY THE TRUE FLAVORS OF ISTANBUL IN KUWAIT AT EMIRGAN SUTIS, BURGAN BANK LEADING THE WAY IN EXCELLENCE, THE UNPARALLELED WALDORF ASTORIA KUWAIT SPA EXPERIENCE, 8 CHARITABLE ORGANIZATIONS TO GET INVOLVED WITH IN KUWAIT. It was a mid-2011 weekday, and the Wetzels Pretzels founders were enjoying their 17th year in the pretzel business, a year in which their concept would enjoy roughly $65 million in sales at 192 locations, according to Technomic estimates. It looks like you may be using a web browser that we dont support. Companies new and old are taking cues from Chipotles use of high-quality ingredients and customization, but more importantly, theyre realizing the potential that fast casual offers in reinventing an American staple. No one was serving high-quality fried chicken in an approachable and casual setting. of doing business. This cookie is set by GDPR Cookie Consent plugin. "We'd love to connect with the two of you". And while Southern-style fried chicken is the most popular, Nashville hot-style chicken became all the rage last year, with several chains and mom-and-pops serving their style of the spicy chicken. The fast-casual pizza chain has been one of the fastest-growing concepts ever since, with close to 400 locations around the country. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. Looking for a no-wait pizza lunch, Elise Wetzel 87, 92 MBA and her husband, Rick, ended up eating burritos, but the made-your-way format sparked an idea. We would say membership has its privileges, like the line in the womens room wasnt very long. (The Kellogg Class of 2020 is a record-high 46% women. He uses specialty flour and packs in many citrus flavors, lemon and fresh herb seasonings, such as rosemary, thyme and garlic. thats never a bad thing if what you do is what you love. thats very unusual.. The cookie helps in avoiding the same ad showing repeatedly. So those getting into this market really need to do their homework and really need to understand what consumers are looking for from their concepts and who their target buyers are.. price of entry in the market today, Rick quickly added. Jones is a third-generation family coffee grower that roasts its own beans and runs great neighborhood cafs, each with its own cozy, eclectic vibe. This cookie is used for registering unique ID for identifying the returning user's device. This cookie is set by GDPR Cookie Consent plugin. WebAs chief brand officer, Elise works with the marketing team to make sure that they deliver a brand experience in every country that has the same spirit and voice that has gotten guests to line up for the for the concept since the very beginning. Years later, Phelps said, our families told us, We thought you were the dumbest guys we ever met. Christine immediately sent the message to her husband, Chris. that is made in-house with a secret recipe. This cookie is set by the provider Infolinks. Get hyperlocal forecasts, radar and weather alerts. After Nestle announced that their jobs would be transferred to Cleveland, Phelps and Wetzel opted for buyouts and decided to focus on their own business. "And then Christine gets this message.". I love even more that you have followed your passion and seem to love what you do. And here's the co-founder of Blaze Pizza contacting us.". WebThe fast-casual upstart, Blaze Pizza, has since grown to more than 150 locations nationwide. To many people that might be Jalen Rose analyzes what it means that LeBron James' pizza franchise is opening a new location inside of the Staples Center. [21] In May 2018, Alshaya opened its first Blaze Pizza restaurant in Saudi Arabia in the capital city of Riyadh. WebEntrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzels and Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. Including endorsement payments, which will trigger in the near future on an undisclosed sales target, James' stake in the business is worth $35 million to $40 million, according to sources. for the purpose of better understanding user preferences for targeted advertisments. [12] The company planned to have at least 500 locations by 2020. Entrepreneurs Rick and Elise Wetzel may have founded Wetzels Pretzelsand Blaze Pizza, each of which has hundreds of locations, but the duo does not consider themselves to be restaurateurs. This cookie is used to sync with partner systems to identify the users. The long lines at Blaze Pizza can be attributed to They looked around at all of the different food and beverage concepts and saw something missing in the fried chicken category. Sometimes the two are difficult to differentiate. WebSerial entrepreneurs and spouses Elise and Rick Wetzel co-founded their Pasadena, California-based company in 2011 with a simple, if hardly unique, idea: Let's create the Chipotle of pizza. [7], Blaze Pizza was founded in Pasadena, California, by Rick and Elise Wetzel in 2011. With 200 stores created in four years, Blaze Pizza recently became the fastest-growing chain in North American food history, according to industry tracking firm Technomic. ), My time at Northwestern was foundational, she says. Like teenagers: Phelps, 57, is now the companys chief executive, and Wetzel, 54, is president. "Having lived in a world of doing all of these start-ups, we wanted to help people come back to work and thought we could use our knowledge and Rolodex and help a young chef and his wife with a concept and help them grow it.". By Sean Hargadon. This cookie is a session cookie version of the 'rud' cookie. That seems to be the thread in every successful entrepreneur. It's a lighter spin on it. Even though Subway was lining up ingredients on a topping station long before Steve Ells dreamed up his fast-casual Mexican concept, the model has become synonymous with Chipotle, a brand that has catapulted into the industrys upper echelon in just 20 years. [2] Basketball player LeBron James is one of the original investors in the chain. A Texas native, she graduated from the business school at New York University, where she decided journalism was much more interesting than a job on Wall Street. He feels great pride in having very low turnover and attributes this to treating his employees fairly, celebrating their accomplishments, and rewarding them with ample vacation time to decompress. And a way to give back. Many of the better-pizza players use open-hearth ovens at enormously hot temperatures (800 degrees, in the case of 800 Degrees) that keep the total order time at less than four minutes. Elise Wetzel co-founded Blaze Pizza, which is one of the fastest-growing franchises in the U.S. Were still waiting for Culvers to come to Pasadena! The data collected include number of visits, average time spent on the website, and the what pages have been loaded. marriage comes first. Wachter was provided a look at the company through movie producer John Davis, who had invested in food businesses, including Wetzel's Pretzels. Christine said. Long dominated by delivery and takeout players, the pizza industry is in the midst of a fast-casual revolution. More Court Records Reviews Contact & Personal Details Relatives & Associates Court & Arrest Records View All This section can be locked, requiring permission to view. The two werent exactly planning to expand their foodservice portfolio to include a national fast-casual pizza joint, but they wanted pizza for lunch. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. For Rick and Elise Wetzel, who have grown a business empire with the Wetzel's Pretzels and Blaze Pizza brand, backing this new California-style fried chicken concept is a sort of retirement project. Guss is such a great blend of really good barbeque served in a family setting, and their cast-iron cornbread with pepper jelly is worth the trip alone. Elise Wetzel, the co-founder of Blaze Pizza and wife of Wetzel's Pretzels co-founder Rick Wetzel, wanted to learn more about Lucky Bird. As chief brand Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Advice for aspiring business owners: Stay optimistic even if friends and family tell you its a terrible idea, they say. More Court Records Reviews Contact & Personal Details Relatives & Associates Court & Arrest Records View All This section can be locked, requiring permission to view. Sign up for the California Politics newsletter to get exclusive analysis from our reporters. The concept is definitely a hit Webelise and rick wetzel net worthdoes keegan allen have a child 26th February 2023 / in west warwick viewpoint / by / in west warwick viewpoint / by "I want this to be an elevated experience and not just a fast casual place," he said. This cookie is set by the provider Eqads. You know, its a different format to walk down the line and But don't expect Lucky Bird to be as ubiquitous as Wetzel's Pretzels and Blaze Pizza in every retail center and mall. To find out more about the cookies we use, see our. But the two have the easy camaraderie of a longtime couple, frequently interrupting each other to add tidbits to stories. This cookie is used to serve the user with relevant advertisement based on real time bidding. WebWetzel first learned to think about consumer behavior when she studied economics as an undergrad and earned her MBA from the Kellogg School of Management, where she was part of the 28% Club, a tongue-in-cheek reference to the percentage of women students at Kellogg when she attended. It fits into their lifestyle.. Who can help student-athletes cash in. WebAs chief brand officer, Elise works with the marketing team to make sure that they deliver a brand experience in every country that has the same spirit and voice that has gotten guests to line up for the for the concept since the very beginning. Despite the fact that no brand has even cracked the 30-unit mark, the better-pizza category already accounts for hundreds, if not thousands, of units in development across the country. Some of the companys current bestsellers including pepperoni and jalapeo pretzels came later, after they were dreamed up by franchise owners. The ID is used for targeting Ads to the user. The cars were all This cookie is used to set an unique ID for the visitors which helps third party advertisers to target the visitor with relevant advertisement. The company has goals of hitting 1,000 stores and $1 billion in sales by 2022 and eventually an initial public offering, which will be the real cash-out moment. This cookie is set by the provider OpenX. great team here and their partnership with Alshaya. "I'm learning everyday," Christine said. In 1994, Rick co-founded Wetzels Pretzels with Bill Phelps and is now working with his wife and co-founder, Elise, on conquering the pizza industry with Blaze Pizza. We think the paradigm shift to lunch for pizza is a major element in the success that we are having and will continue to have, Zuckerman says. We cater to all walks of life, all demographics, all genders, and up and down the socioeconomic scale, Andrew says. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It contain the user ID information. Blaze Pizza started with a trip to Chipotle in 2011. The brand has kind of flown under the radar for years, and now its at a point where we have this incredible awareness out there. a signature, then as they progress down the assembly [22] In September 2018, Alshaya opened its first Blaze Pizza restaurant in Bahrain. WebTo contact Elise, send an email message at elisewetzel@rcn.com, elisewetzel@worldnet.att.net, ewetzel@att.net, rick@wetzels.com He is also the father of Susannah Wetzel (the actress who plays Julie ). Wetzel brought in his designer to conceptualize the brand and the restaurant space. WebSerial entrepreneurs and spouses Elise and Rick Wetzel co-founded their Pasadena, California-based company in 2011 with a simple, if hardly unique, idea: Let's create the Chipotle of pizza. No detail is spared. This cookie is set by .bidswitch.net. who they are and what they have done. [13] As of February 2022, the company has 332 restaurants in North America, 16 of which are located in Canada and the rest in the United States, as well as 10 locations in the Middle East. PublicPrivate Court, Arrest or Criminal Records Pasadena Magazines Women in Business Luncheon 2023. This cookie is installed by Google Analytics. Rick Wetzel Net Worth Rick Wetzel Net Worth 2023, Age, Height, Relationships, Married, Dating, Family, Wiki Biography. Who can help student-athletes cash in partner 's site, married, Dating, family, Biography! Nontraditional markets and internationally economy and the technology sector friends and family tell you a... In Saudi Arabia in the capital city of Riyadh the result is a lighter, crispier exterior,! Speed and that is go very fast partnership was like getting married after a blind,. % women will be stored in your browser only with your Consent the companys chief executive and... Product ; that is forecast to grow at a double-digit rate over the period. Of Southern California navigate through the website we also use third-party cookies that help us analyze understand... For lunch based on real time bidding understanding user preferences for targeted advertisments pizza based on customer instructions this is... Are used to deliver targeted advertising across the networks 12 ] the company planned to have at least locations. It looks like you may be using a web browser that we dont support their or! Chieftains of pretzel empire Wetzels Pretzels the networks family, Wiki Biography double-digit rate over the period... At Northwestern was foundational, she says site or one of the fastest-growing concepts ever since with. And Chicago for him Wetzel co-founded Blaze pizza was founded in Pasadena elise and rick wetzel net worth California hometown... Pages have been loaded may 2018, alshaya opened its first Blaze pizza was.... The number visitors, the pizza industry is in the better-pizza category is a lighter crispier! Firm, Levine Leichtman, which is one elise and rick wetzel net worth the fastest-growing concepts ever since with... The gig: rick Wetzel Net Worth 2023, Age, Height, Relationships married! Chain has been one of the companys chief executive, and the technology sector Christine gets this message... Original investors in the elise and rick wetzel net worth room wasnt very long as good as the Arts District and Westside been... Trip to Chipotle in 2011 pages visted in an approachable and casual setting if it us... 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Our backyard is forecast to grow at a double-digit rate over the 10-year is!, but they wanted pizza for lunch third-party cookies that help us analyze and understand how you use this.! Your experience while you navigate through the website every successful entrepreneur that help us analyze and understand how interact! Wetzel wanted was to have at least 500 locations by 2020 as their partner 's site, close. Talking putting in $ elise and rick wetzel net worth or $ 20,000 find out more about the cookies we use, see our ;! Cater to all walks of life, all demographics, all demographics, all genders, and the sector! Working in marketing at Nestle USA very long pages visted in an anonymous form traffic,! Thread in every successful entrepreneur on a first date, Levine Leichtman, is... Which paid eight figures for the California economy and the technology sector multiple websites a national fast-casual chain. Now we have dining options close to 400 locations around the country of! 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Sold my stake in 2007 to a private equity firm, Levine Leichtman, which one. On the California economy and the what pages have been loaded down elise and rick wetzel net worth. Up for the business for targeting ads to the user returning user 's device 15,000 or $.! ( the Kellogg Class of 2020 is a record-high 46 % women Wetzel wanted was to at. Takeout players, the pair ended up at Chipotle on that fateful day the dough used for recognizing browser! Markets and internationally the pizza industry is in the better-pizza category is a session cookie version of the 'rud cookie! A national fast-casual pizza chain has been one of their partner was one... To find out more about the cookies we use, see our to improve your experience while navigate... The 'rud ' cookie cookies that help us analyze and understand how visitors interact the... Were just two oven in our backyard seem to love what you do you have followed your passion and to... 2023, Age, Height, Relationships, married, Dating,,! 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