Open only to juniors and seniors. ! GZ7T"%+ToBn' c International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Ready to register for classes? For previous semesters, check the Schedule of Classes archive. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. endstream endobj startxref <br><br> Graduating from . hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Our students become the members of one of the strongest alumni networks of the world The Trojan Network. You must login in: myUSC student portal %%EOF A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Specialize in Analytics (STEM) or Consumer Behavior. Prerequisite: BUAD-307 or MKT-385x. <>>> Generate marketing insights and make practical recommendations; Academics and Curriculum. The Master of Science in Marketing Program begins in late May each year. The course employs a combination of lectures, articles, and "hands-on" exercises. An introduction to the changing world of a connected consumer. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. #S84u>I^j:&EnC#q!. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. At least two years of full-time work experience is preferred. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Students may pursue an internship while pursuing the MS in Marketing degree. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? The replacement must be requested in an attachment to the application for admission. They are the liaison between the cohort and the directors of the program. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. - Team player with good communication skills. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. - Strong desire to learn and think critically and innovatively. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. <> Proposal, research and written report/paper required. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. endstream endobj 138 0 obj <>stream 0 169 0 obj <>stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Pe 8oZ |FO ;9 hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Prerequisite: MKT 445. % Log in to web registration. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Exploration of alternative branding strategies and marketing tools for brand development. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. All graduate applications and forms are available by calling (213) 740-5424, email. Applicants must satisfy the standard USC and Marshall graduate admission requirements. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Open to Marshall Ph.D. students only. Learning Objectives Upon successful completion of this course, students will be able to: 1. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. registration begins 3/1 . Let us know by taking a short survey. pZ^IM$[I*v Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Please refer to the sample course plans below. <> Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Instructions for faculty to add a syllabus or biography link. %PDF-1.5 % Proposal, data collection, analyses, and written report. Prerequisite: BUAD 307 or MKT 385x. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Work with R&D organization to design a new product or technology. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Techniques for building and analyzing advanced quantitative analytical models. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream hmo8?nb% Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. A minimum cumulative GPA of 3.00 is required for graduation. 102 0 obj <> endobj Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. ?=~B,7~?B_ endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` % Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Legal aspects of brand management such as trademark protection and infringement are also addressed. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). *gBAt@eYq@'"%9*D$ Graded CR/NC. endstream endobj 136 0 obj <>stream cJdk VHe0V;WVi The Columbia Advantage 01 Academics 4 0 obj - Careful time management to ensure keeping up with classwork and projects. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Presentations by faculty, visiting researchers, and advanced students. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Involves market research and implementation planning. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. They can take an additional two full-term courses at no extra charge. 735 0 obj <>stream fu. bmP"]_CLL`]@Mg`x 8 endobj endstream endobj startxref 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endobj Rotaract Club Of Nsit Regency. This program is designed for students interested in working in the film and television industries. endobj The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. your goals in mind. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Javascript is currently not supported, or is disabled by this browser. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. 132 0 obj <> endobj About this course. Supervised on-the-job business experience in the field of marketing. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Additionally, you can connect with the president of the SAC on LINKEDIN. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. dNdn. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl <>>> The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. %PDF-1.5 % Seminar. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 4 0 obj The GMAT is preferred. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The Consumer Behavior Track offers a wide range of electives. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e When attempting to . 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream 2 0 obj MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. endstream endobj startxref 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. 6 ^30YB|*HBXOB [a 3 0 obj The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. %%EOF ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . A series of Masters of Marketing Seminars are scheduled each fall. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Examines happiness and wellbeing in consumer culture. Graded CR/NC. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. 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