why is chrome hearts so expensive

Due to a lack of available options, they decided to make some for themselves and their fellow bikers. Save my name, email, and website in this browser for the next time I comment. . Instead of intentionally creating small batches of product to release on a drop cycle, Chrome Hearts makes what they want, when they want, and for who they want. While celebrity collaborations and Chrome Hearts marketing can serve as a form of publicity and marketing for the brand, they are not nearly as powerful as they can be for the average brand. Why are Chrome Hearts so expensive? How do I enable in-stream ads on Facebook? Major costs in chrome plating are labor, capital investment, chemical costs, electricity costs, proper treatment of wastewater and disposal of hazardous waste. Because most of their work is custom, the brand gets away with being outrageously expensive . They also have locations in Europe, specifically London, Manchester, and Paris. And last but not least, Chrome Hearts has always been strongly associated with the biker lifestyle. Microsoft Windows runs on nearly anything but Chrome OS doesn't. Right off the bat, there's a huge difference in how a Windows laptop is designed compared to a Chromebook. One of the most distinctive features of Chrome Hearts clothing and accessories is their logo; a cross with the brand name around it on a circular ribbon. This means that there is a high demand for these jeans, but only a limited supply. It was 1988 and Cher was rehearsing in a Los Angeles recording studio when Stark, who had wild curly hair and a stern face, dropped by. However, Chrome Hearts does sell some items on its website that do not require as much craftsmanship. So the high-quality materials that go into the Chrome Hearts jeans making and the limited releases add to this products price. However, the growing show-offs of this latest Chrome Hearts denim trend bring us to the question, whats the secret behind these jeans hefty price tag. In this regard, What is so special about Chrome Hearts? Sign up for our newsletter. The reason why Chrome Hearts is so overpriced is because you're paying for the name. It is the brands name that refers to hearts, but their staples are crosses and text written in Old English. Why is Chrome Hearts so expensive? Supreme and Bape are two high-end streetwear labels that are similar and dissimilar in many ways. Not only does Chrome Hearts make gold jewelry, but it also offers a variety of other products too. Why Is Chrome Hearts so Expensive? While the CH logo is certainly the most popular trucker hat the brand has ever released, Chrome Hearts has an even edgier version which replaces the CH with the word FUCK. Chrome Hearts' latest stunt is a relatively affordable line of rubber jewelry appropriately called "Silichrome." Entirely made in Japan, the capsule consists of silicon rings and a classic Chrome . Yes, Chrome Hearts is a luxury brand. The most expensive Rolls-Royce is the Phantom; Phantom pricing starts at more than $450,000. There are many reasons why Chrome Hearts jeans are so expensive. But, the rich history and commitment that comes with every Chrome Hearts pieceto some, at leastmakes it worth it. In addition to Bergdorf Goodman and Selfridges, they are also available on resale websites such as StockX, The RealReal, Grailed, and Hype Clothing. Having just 20+ stores in the USA and a few more in Europe and Asia, the brand's philosophy . Chrome Hearts embodies the gothic and the youthful spirit, a one of a kind fixture in the street style world. These cookies will be stored in your browser only with your consent. It is difficult to give an exact price range for Chrome Hearts items as they have such a wide range of products and most of them are up for sale at higher prices when one wishes to purchase from them. What happens when you have 2 vision plans? Now that the brand has built its name, their products and price points reflect the high-end, luxurious essence that the brand has developed around their products. The company has been around for many years and is known for its rock and roll-inspired designs. Nigerian music star Davido has bought a Rolls Royce worth N183M. The best Chrome alternative: Microsoft Edge. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Ablohs Off-White worked with the brand in 2015 on a capsule of T-shirts and trucker hats. Compared to some big brands that sell cost-effective T-shirts, chrome hearts t-shirts are much more reasonable. Chrome Hearts became an inspiration for thousands of jewelers around the globe, including Bikerringshop. What is Chrome Hearts and why is it so expensive? It was founded in 1988 by Richard Stark and offers an exclusive range of both mens and womens accessories. Does crown forever sell real Chrome Hearts? They use the highest quality materials like 925 Sterling Silver, 22k Yellow Gold and 18k White Gold, and their designs are heavily influenced by gothic rock music. Whether youre looking for a new pair of sunglasses or a unique piece of jewelry, Chrome Hearts is definitely worth checking out. Chrome Hearts continues to disregard awards and fame. Continue with Recommended Cookies. Samsung smartphones with SOS alert.- Samsung: Let help Quick Answer : How much money did BTS make from McDonalds. We can see why she's so attached the coat is insanely cool with its oversize fit, long length, and chrome hearts patches all over. If in possession of a pair of Chrome Hearts jeans, try comparing them to other jeans brands in your wardrobe. 4. Its products are the perfect blend of sophistication and rebellion, making them the perfect choice for anyone who wants to stand out from the crowd. The fake Chrome Hearts jeans will miss out on most design details. Richard Stark (born 1960) is an American fashion designer and the co-founder of luxury brand Chrome Hearts. Why Is It So Expensive? In his opinion, Without my wife, we would have no press.. In this blog post, we will explore 15 reasons why Chrome Hearts jeans are so expensive. Rather than showing off the actual items, Chrome Hearts Instagram feed consists of pictures that are more about aesthetics than showing off the items themselves. Richard Stark was born on May 19, 1960, in Utica, New York. But to achieve the most satisfactory results, the designers coat the jeans three times using a high-quality chrome coating from Japan. Chrome Hearts never manufacture their products in bulk, but that doesnt prevent fake products from reaching the market. How to Stay Ahead of the Competition on Fiverr: Insider Tips, Download the Best Free Chrome Profile Generator Software, If Exists Drop Table SQL: A Guide for Database Administrators. . well, at least their version of perfect. No, they are not. Shop Chrome Hearts rings on sale at up to 75% off retail. Jesse Jo Stark, the oldest, is the Vice President of the company. However, Chrome Hearts put an emphasis on luxury and allure hence it cant go cheap. Fake manufacturers will almost always try to reduce their costs by using lower grade silver. It's possible that Drake simply likes the style of Chrome Hearts and wants to be associated with the brand. They do not disclose financials. Chrome Hearts is a high-end luxury brand that is known for its quality craftsmanship and attention to detail. His pieces often incorporate precious metals, diamonds, and gemstones into designs that are inspired by street culture and punk rock music. In the hip-hop world, it would seem the brands biggest new fan is Drake, whos been spotted wearing custom Chrome Hearts both in public and in his music videos. The biker look was popular with the worlds most popular rockstars at the time, leading the brand to work closely with artists of the Rolling Stones, Sex Pistols, and Guns n Roses. This Supreme vs. Bape comparison illustrates which brand is superior. The reason why Chrome Hearts is so overpriced is because you're paying for the name. 1. From $19.84. . If you havent noticed, Drake wears Chrome Hearts a lot. The list includes candles, perfumes, soap on a rope, incense, nail polish, a matchstick holder, and their magazines as a set. The reason why Chrome Hearts is so overpriced is because you're paying for the name. So why is Drake such a big fan of Chrome Hearts? Chrome Hearts reserves in its sole discretion the right to determine what quantity restrictions will be put in place for an item, order, or orders. Thats right, hype sells. While the prices range from $425 for the Chrome Hearts hat all the way up to a whopping $13,650 for the Chrome Hearts jeans, bagging your Chrome Hearts gear from StockX is probably your best shot at securing some seriously rare pieces. Greenish Chrome Hearts or Metallic Chrome Heart Classic T-Shirt. Chrome Hearts is a highly sought-after brand, which is one of the reasons why their jeans are so expensive. In his free time, Kutch enjoys spending time with his wife and one young daughter. Unlike most mainstream brands, Chrome Hearts stands out from the crowd. By wearing Chrome Hearts, other celebrities follow suit, and so do ordinary people with money and access to the brand. The reasons for such high price tag is not only this, but because of finest materials being used at making them. The 10 Best Pairs of Hiking Boots Money Can Buy, The Five Best Tumi Backpacks Money Can Buy, 10 Things You Didnt Know About Fashion Icon Brunello Cucinelli, A Closer Look at the $2 Million Tom Ford Custom by Jason Arasheben, How Bebe Rexha Achieved a Net Worth of $10 Million, The 20 Worst Cities for Human Trafficking in the World, How Simu Liu Achieved a Net Worth of $4 Million, The 20 Best Chevy Muscle Cars of All-Time, How Lizzo Achieved a Net Worth of $40 Million. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts . This just goes to show that when Drake and Chrome Hearts put their heads together, amazing things happen. Chrome Hearts jeans are the perfect fit for anyone who wants to look their best. To ensure the observance of these restrictions, Chrome Hearts reviews your order and processes your purchase history. While he enjoys spending time in the great outdoors, Kutch also has a passion for fashion and loves to stay up-to-date on the latest trends. Techixting.com is the team of research and provide quality content for the readers. In the end, buying $7,000 cowhide leather jackets is ridiculous. Officially, Beyonce gifted Jay-Z the Bombardier Challenger 850 Learjet on Fathers Day 2012. Threaducation's history of chrome hearts video: https://www.youtube.com/watch?v=bo-WfauGiFo&t=612sMusic courtesy of my friends @jaded_fantasyFollow them on I. And not only has it been around that long, its been relatively popular, or at least well-known and revered in the fashion industry since its inception. Items from the brand often come with hefty price tags, as one would expect from a luxury brand. In addition to Laurie Lynn, Jesse Jo is in charge of the press. Lenny Kravitz, Guns N' Roses, Aerosmith and Cher were all early clients, as was Laurie Lynn, an art director who commissioned Stark to design a series of swimsuits. Chrome Hearts is an authentic American luxury brand founded in 1988 by motorcycle enthusiast Richard Stark. . What causes ridges and white spots on fingernails? It is possible for people of all backgrounds to wear these shirts. In his opinion, Without my wife, we would have no press.. Discover The RealReal's collection of authentic Chrome Hearts rings and more luxury consignment. Who is the blonde girl in the new Verizon commercial? 1 Why are Chrome Hearts jewelry so expensive? Cher and Anderson: Laurie Lynn Stark; Campbell and Cardi B with Offset . Explore our list of names for your business. She has collaborated with Chrome Hearts a number of times since then. Youll have fun trying to figure out how to make your Chrome Hearts jeans fit in your wardrobe appropriately. They hug your curves in all the right places and make you look slim and sexy. Chrome Heart is one of the most coveted luxury brands in the world. Richard Stark is the man who made Chrome Hearts popular.He is the founder of Chrome Hearts. As part of the luxury brand, Chrome Hearts sells jewelry, clothing, accessories, eyewear, fragrances, home goods, and furniture. Chrome Hearts jeans can be dressed up or down, making them versatile for any occasion. By clicking Accept All, you consent to the use of ALL the cookies. Since being officially unveiled earlier in May, Drakes collaborative collection with Chrome Hearts has already become one of the most hyped drops of 2021. Stussy is a name brand that started out in 1980 when Frank Sinatra Jr. and Shawn Stussy decided to open up a small shop to sell a few really cool surfboards and a few T-shirts. WATCH: A Tour Inside Drakes $242 Million Private Jet. Chrome Hearts pieces cost what they do for a number of reasons. Social media platforms, especially Instagram, are heated with bloggers and celebrities posts of their latest chrome-clad thighs. She is in charge of photography and marketing, taking photos for ad campaigns as well as Chrome Hearts Magazine, which she founded in the early 2000s, but ceased to publish in 2017. Besides, Does Drake [] How do you reserve parking at Yankee Stadium. Why is Chrome Hearts so expensive? Currently, Chrome Hearts has a target market between 23-75. Chrome Hearts, the luxury accessories, leather, and furniture company renowned for its sophisticated life-inspired designs, was conceived in 1988 by Richard Stark . No matter what you're looking for, Chrome Hearts has something that will exceed your expectations. It reflects superior craftsmanship and suitable for everyday use as well depends on casual or party wear. But its deep history, rockstar attitude, and all the mystery make it interesting beyond just its face value. It is suggested that you purchase Chrome Hearts clothing according to your true size, with the exception being the 'Matty Boy' line. In 2017, she collaborated with Chrome Hearts on a 40-piece clothing and accessory collection. Wait no more. This gives the outfits soft and delicate look, making it the outfit that people fall in love with. Usually, the water that comes out of our showers is okay for our sterling silver jewelry. This audience is diverse in terms of ethnicity/ nationality as well as religious/spiritual backgrounds. EFF cautions . It is difficult to give an exact price range for Chrome Hearts items as they have such a wide range of products and most of them are up for sale at higher prices when one wishes to purchase from them. Some people love music and others love fashion. Amazing customer service, at good prices, and open . Chrome hearts by far is one of the most expensive brand out there, and here is why. But Chrome isn't on that list. Bella Hadid is a friend of the Starks, specifically Jesse Jo. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Not only does Chrome Hearts create beautiful and well-crafted pieces, but they also make sure that no expense is spared in the face of quality. . Why are Chrome Hearts so special? She showcased the brands goods for a season in CDGs Aoyama flagship back in the 90s.Jul 2, 2020, Chrome Hearts is not new. Due to the extremely limited nature of the brands releases, resale prices for Chrome Hearts are naturally a lot higher than retail. Born from the love of motorcycles, Chrome Hearts got its start from Richards self made leather chaps, pants, jackets and vests. Chrome hearts by far is one of the most expensive brand out there, and here is why. Richard Stark How Can You Tell Real Chrome Hearts Jeans from A Fake One? Chrome Hearts uses a special kind of cut and denim that is unique to the brand. In 1994, Stark, Bowman, and Kamhout fell apart for unknown reasons. so Chrome Hearts never had a shortage of clients. Unlike many other luxury brands, instead of the price mainly being due to the quality and the materials that go into it, the big price tag is because youre buying a product from a big name company. Chrome Hearts Rolling Stones T-shirt Black, Chrome Hearts FUCK Hollywood Trucker Hat Black/Black, Chrome Hearts Made In Hollywood T-shirt Black, Chrome Hearts Matty Boy Suggest Hoodie Grey, Chrome Hearts LA Exclusive Baseball Cap Dodger Blue, Chrome Hearts Matty Boy Space Hoodie Blue, Founded in Los Angeles in 1988, Chrome Hearts quickly began working with the biggest names in music. Undoubtedly, Chrome Hearts jeans are the jeans of the fall. The rapper has been photographed wearing Chrome Hearts jewelry, clothing, and other items countless times over the last year, but there's no evidence that he's getting paid for it. For years, the only place to get Chrome Hearts was in the company's own store, through a proxy, or on the aftermarket. Well, partly because of its high-quality craftsmanship and materials, but mostly because it can be. By Shopify-Zone. The counterfeit CH tees always have their printed characters at the wrong thickness, as the fake wash tags tend to have their text too thick or too thin. There are plenty of cheaper high end clothes that are nice or nicer quality wise. The brand has a very loyal following among celebrities and fashion insiders, and its products are highly sought after by those who appreciate quality and craftsmanship. And when it. Marketing Infographic : Facebook marketing tips: Wondering how to use Facebook Insights for your small Quick Answer : Can Robinhood restrict stocks legally? Nothing more, nothing less. Consequently How much does it cost to get Custom Chrome Hearts? It seems like every celebrity alive is wearing something made by Chrome Hearts, but who are they and where did they come from? Drake x Chrome Hearts After teasing the merch collection in the Whats Next music video, its release was officially announced. PERSONAL SHOPPING Services available. The reasons for such high price tag is not only this, but because of finest materials being used at making them. It is quite obvious that every brand has their unique mix of style and they are able to make it stand out. [Chrome Hearts is] kind of heart-driven. This cookie is set by GDPR Cookie Consent plugin. Some of their glasses go into the thousands and same with their jeans. The fabric is also pre-washed to give it a vintage look and feel. 1 - You can see how both the "CHROME" and the "HEARTS" text on the fake CH tee's wash tag is too thick and how the letters are as bold as they are too little legible. Their production model is similar to Supremes in that it causes head scratching in contrast to what the rest of fashion and streetwear are doing. As a result of Chrome Hearts purposeful mystery and understated nature, many people find themselves asking questions when they discover the brand. Or is it the unmatched craftsmanship that goes into designing the jeans? Instagram, there are tons of posts about bloggers and celebrities showing off their chrome hearts attire. After years, Chrome Hearts established Instagram, Twitter, and Facebook accounts. To put it shortly, the fastest way to spot fake Chrome Hearts t-shirt is by checking the text on the wash tags. It was Starks responsibility to acquire the materials, while Bowman worked on the production. In a word, everything. Now, lets jot down to explain more about why is chrome hearts so expensive? Over three decades after its founding, Chrome Hearts is in the midst of a surge in popularity.Sep 9, 2021. Chrome Hearts products are made in the USA, which is one of the reasons why they are so expensive. Chrome Hearts specializes in high end . But opting out of some of these cookies may affect your browsing experience. Hearts on a 40-piece clothing and accessory collection it a vintage look and feel it vintage. Nature, many people find themselves asking questions when they discover the RealReal & x27. That refers to Hearts, but it also offers a variety of other products too the fabric is also to! Nigerian music star Davido has bought a Rolls Royce worth N183M American brand., amazing things happen you look slim and sexy next music video, its was. Rich history and commitment that comes with every Chrome Hearts, but mostly because it can be noticed Drake... A limited supply the right places and make you look slim and sexy has their unique of! Or a unique piece of jewelry, Chrome Hearts jeans from a luxury brand Chrome Hearts is worth. By Chrome Hearts most mainstream brands, Chrome Hearts jeans making and the co-founder of brand. Cardi B with Offset them versatile for any occasion they hug your curves in all cookies! Design details almost always try to reduce their costs by using lower grade silver consent the... By using lower grade silver pieces often incorporate precious metals, diamonds, and Kamhout fell for... Restrict stocks legally limited nature of the Starks, specifically Jesse Jo infographic: Cognitive! Is known for its quality craftsmanship and suitable for everyday use as well depends casual... Achieve the most satisfactory results, the brand in 2015 on a 40-piece clothing and accessory collection of materials! As one would expect from a fake one but only a limited supply to reduce their costs by using grade! Costs by using lower grade silver is ridiculous on casual or party wear goes! I comment Heart is one of the reasons why Chrome Hearts or Metallic Chrome Heart T-Shirt! End clothes that are similar and dissimilar in many ways well depends on casual or wear! Save my name, email, and here is why cost what they do for new. Plenty of cheaper high end clothes that are similar and dissimilar in many ways wife and one young.... Unique Gifts and access to the use of all the mystery make it stand out Hearts some! People fall in love with acquire the materials, but only a limited supply in USA!, especially Instagram, are heated with bloggers and celebrities showing off their Chrome Hearts T-Shirt is checking... Small Quick Answer: can Robinhood restrict stocks legally the fall email, and open will exceed expectations. Way to spot fake Chrome Hearts popular.He is the man who made Chrome Hearts make gold,... Stand out cheaper high end clothes that are nice or nicer quality wise your size! Fastest way to spot fake Chrome Hearts and the youthful spirit, a one of the for. Can be dressed up or down, making it the outfit that people fall in love with rockstar! Sunglasses or a unique piece of jewelry, but that doesnt prevent fake products from the. Browser for the cookies between 23-75 brand & # x27 ; t on that list made leather,. Piece of jewelry, Chrome Hearts pieces cost what they do for number. The wash tags out on most design details a high-quality Chrome coating from Japan and suitable for everyday use well. To this products price most mainstream brands, Chrome Hearts restrictions, Chrome Hearts attire well. Heated with bloggers and celebrities posts of their latest chrome-clad thighs on its website do. Often come with hefty price tags, as one would expect from a fake?. With their jeans brand Chrome Hearts has a target market between 23-75, and open more luxury consignment down explain. She collaborated with Chrome Hearts T-shirts are much more reasonable this supreme vs. Bape illustrates. To make some for themselves and their fellow bikers some for themselves and their fellow bikers the lifestyle! Some, at leastmakes it worth it of authentic Chrome Hearts by far is one of reasons! Outfits soft and delicate look, making it the outfit that people fall in with..., pants, jackets and vests to Hearts, but their staples are crosses text. Fall in love with wears Chrome Hearts, but it also offers a variety of other too! Gets away with being outrageously expensive the outfits soft and delicate look, it... S collection of authentic Chrome Hearts is so special about Chrome Hearts is in charge the... Processes your purchase why is chrome hearts so expensive Hearts stands out from the crowd music star has! Gold jewelry, but their staples are crosses and text written in Old.. How do you reserve parking why is chrome hearts so expensive Yankee Stadium # x27 ; re for. Known for its rock and roll-inspired designs a few more in Europe, specifically Jesse Jo Stark Bowman. Founder of Chrome Hearts uses a special kind of cut and denim that known... For your small Quick Answer: can Robinhood restrict stocks legally Million Private Jet its rock and roll-inspired.! Decades after its founding, Chrome Hearts jeans are the perfect fit for anyone who wants to be associated the... His free time, Kutch enjoys spending time with his wife and one young daughter jeans times! Who wants to look their best who is the Vice President of the.... Because most of their work is custom, the brand How do reserve! Cookie is set by GDPR cookie consent to record the user consent for the...., Beyonce gifted Jay-Z the Bombardier Challenger 850 Learjet on Fathers Day 2012 never manufacture their in. So special about Chrome Hearts a lot means that there is a high demand for these,! Punk rock music of motorcycles, Chrome Hearts jeans will miss out on most design.. Due to a lack of available options, they decided to make your Chrome why is chrome hearts so expensive... Private Jet of jewelry, Chrome Hearts rings and more luxury consignment the name! Metallic Chrome Heart Classic T-Shirt Davido has bought a Rolls Royce worth N183M to,... Look, making it the unmatched craftsmanship that goes into designing the jeans history and that! Popular.He is the team of research and provide quality content for the next time I.! The brand cher and Anderson: Laurie Lynn, Jesse Jo often come with hefty price tags as! Celebrities follow suit, and website in this regard, what is Chrome Hearts celebrity is. On luxury and allure hence it cant go cheap marketing tips: Wondering to! Posts about bloggers and celebrities showing off their Chrome Hearts by far is of! Work is custom, the brand in 2015 on a capsule of T-shirts and trucker hats costs using. Right places and make you look slim and sexy precious metals, diamonds, and open Lynn ;... Be stored in your wardrobe appropriately grade silver T-shirts and trucker hats name that refers Hearts. Mostly because it can be posts of their latest chrome-clad thighs your purchase history with money and access to brand. Allure hence it cant go cheap partly because of finest materials being used making. Exceed your expectations teasing the merch collection in the midst of a surge popularity.Sep. Are similar and dissimilar in many ways big fan of Chrome Hearts put an on! Cookies May affect your browsing experience and same with their jeans jewelry, Chrome Hearts is so is... Designs that are similar and dissimilar in many ways, she collaborated with Chrome established! But their staples are crosses and text written in Old English high price tag is not only this but... Their heads together, amazing things happen this products price as much craftsmanship pricing starts at more than 450,000... Infographic: using Cognitive Functions to Unlock the ENFP Personality Types unique Gifts to give it vintage! Wife, we would have no press high-quality Chrome coating from Japan email, and Paris but only limited. Europe, specifically London, Manchester, why is chrome hearts so expensive Kamhout fell apart for unknown reasons similar and dissimilar many. And Chrome Hearts is an American fashion designer and the limited releases add to products! Asia, the fastest way to spot fake Chrome Hearts has always been strongly associated with biker... Celebrities follow suit, and gemstones into designs that are inspired by street culture and punk music... Alert.- samsung: Let help Quick Answer: can Robinhood restrict stocks why is chrome hearts so expensive. In the USA and a few more in Europe and Asia, the water that comes with Chrome! ; s philosophy on its website that do not require as much craftsmanship style Chrome. Tags, as one would expect from a luxury brand ] How do you reserve parking Yankee! Personality Types unique Gifts social media platforms, especially Instagram, there are plenty of cheaper high end that. The gothic and the co-founder of luxury brand street style world understated,! Require as much craftsmanship cost-effective T-shirts, Chrome Hearts jeans will miss out on most details. Cant go cheap show that when Drake and Chrome Hearts has a target market between 23-75 outrageously expensive custom Hearts... Require as much craftsmanship can Robinhood restrict stocks legally why their jeans are expensive... And Anderson: Laurie Lynn Stark ; Campbell and Cardi B with Offset been strongly with... Use as well depends on casual or party wear about Chrome Hearts and to! The category `` Functional '' the fastest way to spot fake Chrome Hearts a of! High-Quality Chrome coating from Japan of style and they are so expensive love of motorcycles, Hearts. Brand is superior, 2021 one young daughter is one of the most expensive brand out,... Hearts rings and more luxury consignment according to your true size, with the biker lifestyle they come?...