Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. How things have changed. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. Of course, the operative word there is "yet.". But smaller Latino neighborhoods sprawl across the city and region. Simon Goldman (@simon__gold) 3. It is reported that one of the very first influencers was Aunt Jemima. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Hispanic YouTubers can be from any country where there is a large Hispanic population such as Mexico, Colombia, Peru, Puerto Rico, and many other Latin American countries. Famous Hispanic influencers are people of Hispanic descent who use their influence to promote ideas, brands, products, and services. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. You can explore . 3. By sharing their stories and experiences, they help other Latinas feel seen and heard. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. A mixed tabby breed, she is 7-years of age and promotes for brands like Friskies, Petfinder, PureVax and Persil. Keeping things international, we met Berlin-based Riccardo during our Chicago trip aswell. Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Today, her style channel has over 14.9 million subscribers with 2.5 billion views. This is particularly true of the Latin population within the United States. In total, more than 170 members of our community have been recognized in this edition. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. She also shares makeup techniques for beginners as well as beauty tricks for oily and acne prone skin. Juanpa Zurita 5. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Manny Mau. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. But before the 1960s, Latinos largely lacked influence in national politics. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. That changed when the Mexican American Political Association worked to . Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. By. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Facebook Negocios Now announced its first list of the 50 Most Influential Latinos in Chicago. Diego began his fascination with menswear when he was a preschool teacher. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Opeoluwa (@opeoluwa_oos) 7. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. Amplifying brown voices, one story at a time. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Some of the most well-known Latina Instagram influencers include Selena Gomez, Cardi B, and Jennette McCurdy. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. Kasandra Flores (@kasandraxmua) 6. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. His YouTube channel, which primarily consists of vlogs and gameplays, has more than 40.4M followers to date, making him one of the most subscribers in Spain and is among the 50 channels with the most subscribers on the platform in the world. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. This list profiles a half-dozen political leaders, four of whom have run for mayor. Entity: Prado & Renteria, CPAs Prof. Corp. CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . Head over to Heepsy and get searching! So without further ado, here are the top 10 Hispanic and Latino creators and influencers you should follow right now. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Brands have found that teaming up with top Latino influencers can be an effective way to reach a wide range of potential customers and grow their businesses. The influence of these Hispanic YouTubers has been acknowledged by companies and brands investing in them as influencers for their campaigns. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. Lorraine C. Ladish. GERMAN GARMENDIA @germangarmendia (14.2M), 9. ELIZABETH RUIZ @elizabethruizxo (505K), 31. Sofia says shes using her platform to show future educators and students that school can be a positive experience. They head major nonprofits. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Riccardo Simonetti. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. RUBEN DOBLAS GUNDERSON @elrubiuswtf (16.5M), 6. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. #4 Doug The Pug Credit: instagram.com/itsdougthepug The support, along with the love, has helped power the team's ascent. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. Since then, she has modeled for top fashion brands like Celine and Christian Dior and has been on the cover of InStyle, Glamour, Harpers Bazaar, and LOfficiel magazine. Latina influencers 2022 were some of the most popular influencers on social media. Who were the most popular Latina influencers 2022? His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Instagram - @lelepons - 49m followers. DYLANA LIM SUAREZ @dylanasuarez (203K), 41. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. ALANI FIGUEROA @wuzg00d 424K followers, 34. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. Daniela (@austrianwithwuff) 10. Tanya Lozano has activism in her blood. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Entity: From the Barrio to the Board Room, Entity: Illinois Appellate Court First District, Fifth Division, Website: http://www.illinoiscourts.gov/AppellateCourt/, EDUARDO G. RODRIGUEZ, Founder, President and Chief Executive Officer, Entity: InvescoMex Corporation, San Jose Imports Inc., San Jose Trading, DulceLandia Candy Stores and Lobo De Mar Restaurant and Banquets, Entity: American Red Cross Chicago & Northern Illinois, Entity: Hispanic Housing Development Corporation, MANUEL MANNY SANCHEZ, Founder and Managing Partner, Entity: International Latino Cultural Center of Chicago, NELI VAZQUEZ ROWLAND, Co-Founder, President, Negocios Now announces 8th annual Latinos 40 Under 40 Chicago recipients, Chicago se debate entre Vallas y Johnson en segunda vuelta, Elecciones para alcalda de Chicago apuntan a una segunda vuelta, Northeastern Illinois University Foundation names Olga Camargo as its new President of the Board, Wintrust to appoint Timothy S. Crane as Chief Executive Officer, Wintrust to be presenting sponsor of Whos Who in Hispanic Business Gala, ANA GIL GARCIA, Professor, Fulbright Scholar Liaison Network. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. LUISA FERNANDA @luisafernandaw (17.1M), 4. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Civil rights was a hallmark of the Chicano Movement with the goal of empowering the Hispanic community to take part in civil discourse. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Adrianna (@adriannkaw) 11. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. Type Of Instagrammer: Photography. Flores has over a decade of experience in international, multi-concept dining, and quick service operations. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. KIMBERLY GUERRA @badassxbonita 127K (Top Latin Influencers), 44. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Best part of being an influencer: Meeting new people to spread her message. As a child, Sasha envisioned herself being a singer someday. Will Taylor aka brightbazaar is an interior design expert, author of two design books, and one of the most famous male home decor Instagram influencers. WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Jelian Mercado 10. Credit: The Daily Line. for a great front end experience you should partner with your; 2012 chevy impala rpm jumping By Victoria Montenegro Caspe September 18, 2020. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Nahrin (@oncloudnahrin) 2. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. To see the complete list of the50 Most Influential Latinosclick HERE. Here are some of the most popular Hispanic influencers in the United States: 1. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. Not only will the 50 most influential Latinoos be included, Negocios Nows Special Edition will also publish our well known Whos Who in Hispanic Chicago list that recognizes leadership in Business, Corporate, Culture and Education, Government, Healthcare, Elected Official, Media and Nonprofit. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Lili Estefan, one of the most well-known Latina influencers 2022, is best known for being the hostess of Univision Networks long-running show El Gordo y la Flaca (The Fat Man & The Skinny Woman) since 1998 where she interviews celebrities ranging from Hollywood actors singers politicians, etc; plus it helps promote charities benefitting sick kids worldwide via its annual event Alegra Por La Vida. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. TIFFANY GARCIA HERRERA @tiffyquake (1.3M), 25. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Why are top Latino influencers so popular. If you're not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer. Sasha Merci. She said, We cant wait for them to come to save us . Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. So recalls . Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. "Today we have a large number running and in office, if not yet holding the most important offices," he says. Jackson specializes in developing operational foundations and processes for every level of restaurants from quick-service to fine-dining; built to launch, scale, and sustain profitability from concept to completion. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. This is in line with the rest of the country, with fully one-in-five Americans having a disability . Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Megan Homme (@meganhomme) 9. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. Why are Latina Instagram influencers important? Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. Nadra Kareem Nittle. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. We have to do it ourselves . These social media stars have 1,000-10,000 social media followers. Eloy Jimenez, Yoan . With her determination, enthusiasm, wit, and charming personality, she was able to land partnerships, model jobs, and collaborations with prominent brands. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Chicago is home to many amazing things (culture, sports, and most importantly food! ), but what stands out the most is the people. 4. Currently, she has more than 8.36 million subscribers on her channel. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. Her self-titled YouTube channel of 326 thousand subscribers, is a wealth of information for tech users and potential buyers alike. Samantha is a visual artist, professional stunt woman, community organizer, and activist. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Tanya Lozano . Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. It wasnt until after law school that she realized many of those experiences and feelings had less to do with her and more to do with systemic oppression and implicit bias that impacts all of our educational and professional careers. 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